Food Craft unveils new logo for first time in 15 years

Food Craft has revealed a brand new logo and monogram as part of a major redesign.

The innovative new designs give our customers a taste of what to expect - and by the looks of things, we are set for a dramatic overhaul.

The eye-catching new symbol features an interlocking “FC” monogram print, paying homage to the company and combines a striking geometry with white and the classic Food Craft beige.

Judging by the new logo and monogram, both of which were designed in-house, Food Craft will invigorate the brand which has long-been steeped in tradition. Meanwhile, the new logo is remarkably more modern than its predecessor, which was predicated by its archaic breadth, naming the brand in a bolder and more contemporary font.

It’s the first time Food Craft has changed its logo in 15 years.

“I’m so happy to have collaborated together to reimagine the new visual language for the house." said Sandeep Sharma who also posted the new designs on his own account alongside the hashtag #newera, implying that change is well and truly on the horizon for the brand, where Sharma has been at the helm since inception. The founder and CMD is hailed for his warm and harmonious aesthetic sense.

Eager enthusiast’s will have to wait to see the full extent of our overhaul until the fall, when Food Craft’s autumn/winter 2021 events are due to take place in Chandigarh and New Delhi.

Stay tuned for more